Start Strong with Benjamin Moore Primers

Successful, long-lasting paint jobs begin with a quality primer. The right primer will hide imperfections, offer excellent adhesion, and have powerful satin blocking. But not all primers are created equal. Choosing the right primer (even if you need a primer) can save time and money and give you quality results for years to come, and Benjamin Moore has some of the best primers on the market.

When choosing a primer, the primary consideration is using an acrylic primer or an alkyd, oil-based primer. Acrylic primers are easier to use, water-based, and have fewer environmental impacts on the environment. Alkyd (oil-based) primers offer superior stain blocking, are suitable for interior and exterior use, and are typically more efficient in penetrating wood surfaces. Interior or exterior use is another important consideration. Check the label, and don’t be afraid to ask our Cardinal Home Center paint experts which primer is best for your project.

The Benjamin Moore Fresh Start Lineup

Fresh Start High-Hiding All-Purpose Primer is Benjamin Moore’s highest-performing 100% acrylic primer. This primer is the go-to when making a significant color change. This interior/exterior offers maximum hide, quick-drying top-coat with any acrylic paints, and ensures a smooth finish on most surfaces. This primer can be used both inside and outside on walls and drywalls, raw wood, PVC, composite trim, and for cases where you are making a significant color change.

Fresh Start Undercoater & Primer Sealer delivers remarkable stain-blocking with a smooth finish when working on trim and woodwork. This interior alkyd is ideal for woodwork and other interior services.

Need to refresh and protect exterior surfaces? Fresh Start Deck and Siding Primer works on new and weathered wood to offer superior stain protection. It can be used on any wood siding, such as cedar, red cedar, treated and untreated southern pine, and more. This exterior alkyd dries fast and offers maximum adhesion.

Benjamin Moore^® Professional Primers

Benjamin Moore^® professional primers are made for painters and contractors and are designed to meet every challenge. The Benjamin Moore® Professional Multi-Purpose Primer is the ideal go-to solution for multiple interior and exterior surfaces. It is 100% acrylic, spatter-resistant, and offers smooth adhesion.

Benjamin Moore^® Professional Fast Sanding Primer is an interior acrylic primer that sands to a powder after only one hour, yielding a smooth base coat ideal for an ultra-smooth topcoat. Use on new interior trim or drywall.

Specialty Primers the Pros Use

For the most challenging paint projects, INSL-X® Primers by Benjamin Moore provide professionals with solutions, from masonry coatings, mold resistance, smoke stains, and more.

Stix^® Waterborne Bonding Primer is a crowd favorite for hard-to-coat surfaces. It is a premium-quality, acrylic-urethane primer with unparalleled adhesion to the most challenging surfaces, including glossy tile, PVC, vinyl, plastic, glass, glazed block, glossy paint, fiberglass, and galvanized metals.

Aqua Lock^® Plus Primer/Sealer is a multi-purpose interior/exterior, water-based primer-sealer for everyday high stain blocking (like cigarette and soot smoke) on various surfaces. It can be top-coated with latex or oil-based coatings.

Prime Lock Plus is an alkyd that primes and seals plaster, wood, drywall, and previously painted or varnished surfaces. Seals the toughest stains without raising the wood grain, prevents bleed-through, and can be top-coated with any latex or alkyd finish coat. This High-hiding, multi-purpose alkyd primer-sealer is for interior use and spot priming exterior surfaces.

Block Out^® Exterior Tannin Blocking Primer is designed for use as a whole-house primer. Block Out^® excels at priming exterior wood, siding, or most exterior substrates. Its latex formula blocks tannin stains on all new and weathered wood surfaces and can be top-coated with latex or alkyd finish coats

As always, visit Cardinal Home Center for assistance with all your painting needs. Learn more about Benjamin Moore Primers, get a paint quote, or stop by any of our three locations in Madison, Crozet, or Charlottesville.